Grachi succeeds on Nickelodeon LatAm
Just as it was announcing encouraging ratings data, Nickelodeon Latin America has premiered the second season of Grachi, its teen telenovela.
In the first episode of the second season, aired in Latin America on February 27 the programme generated 4.06 rating points in children 4 to 11 years and 3.69 points in the 7 to 14 demographic in Mexico.
Thus, Grachi was placed as the number one in its time over any other pay-TV channel and received a 12% increase in viewers over the first season last year and increased 4% in terms of total viewers compared to the TV premiere in 2011. The audience of children aged 4 to 11, increased by 51% week on week, 106% over the previous month and 100% for the ame month in the previous year.
In Brazil, the release of the first season on March 5 became the number one program among children's pay-TV channels
"We are definitely excited about the great reception [Grachi] has had…The phenomenon continues and remains not only on television, but comes to all fans through consumer products, online content and live show Grachi with the main cast, which will soon come to several countries in Latin America, "said Tatiana Rodríguez, VP of Programming and Creative Sr Nickelodeon Latin America.
Grachi is distributed internationally by Comarex and has been sold to over 52 countries, including Italy, Argentina, Bolivia, Chile, Costa Rica, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay , Peru and Venezuela, and 36 French-speaking territories, including France, Belgium and Switzerland.
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